Rooted in denim, Livid creates contemporary collections from a material-oriented perspective.
Starting with fabrics from renowned mills in Japan and Europe, Livid explores silhouettes, fit and the juxtaposition of textures to form a distinct yet functional signature.
Founded in Trondheim in 2010 as a one-man jeans factory, Livid’s core line of jeans forms the backbone of the Norwegian independent brand.
Seasonal collections draw from Livid’s Japanese denim dna, in combination with finer qualities, custom-developed fabrics and technical materials, complementing and recontextualising denim traditions.
In 2016 we launched our Transparency initiative, becoming the first Norwegian brand to open our full chain of value.
Transparency has been a core value of Livid since its founding in 2010, that both inspires us, and requires us to do better. Forming a cornerstone to how we run our company and manufacture our products.
Read more about our transparency here.
We view repairs as a natural part of a garment’s life cycle, and see it as our responsibility as a brand to establish good habits for repairs and care.
Our workshops repair thousands of jeans every year, and offer free, first-time repairs.
Read more about our repair service here.
There comes a stage in a garment’s life where the product no longer offers any use. It might have become so worn out that more repairs won’t help, or maybe it just doesn’t fit anymore.
To ensure that our products offer as much value as possible throughout their life cycle, we introduced our Saved initiative.
No matter the reason, or the state of the garment, customers can return their garments to us when they no longer are desirable.
Products that can find new life are repaired and sold to new customers in our vintage departments. Products that are beyond repair are used as a source of fabric to repair other garments. Remaining fabric cuttings and unusable parts are sent for recycling.
